About Legitness

The UK's independent brand trust checker — helping consumers spend safely online

🎯 Our Mission

Online shopping in the UK has never been more confusing. Thousands of websites — from established UK retailers to Chinese dropshippers — compete for your money, and it's not always obvious which ones can be trusted.

Legitness exists to give UK consumers a quick, clear answer to the question they're already Googling: "Is [brand] legit?"

We check companies against seven trust criteria and give each one a score out of 100 with a plain-English verdict. No jargon, no waffling — just the information you need to make a safe decision.

🇬🇧 Why UK-Specific?

Most scam-checking tools are built for US consumers. They miss important UK-specific factors:

✓UK consumer rights (Consumer Rights Act 2015, Consumer Contracts Regulations 2013) differ significantly from US law
✓Companies House registration is a uniquely UK trust signal
✓Post-Brexit customs implications for Chinese and EU retailers are UK-specific
✓FCA regulation of BNPL and fintech products only applies in the UK context
✓UK-specific brands (catalogue retailers, UK-founded fintechs) need UK-focused analysis

💰 How We're Funded

Legitness is free to use. We fund our work through:

1.Affiliate links — some brand pages include links to recommended alternatives. We earn a small commission if you click through and purchase. This never affects a brand's score.
2.Display advertising — standard ad placements. These do not influence our scores.
3.Detailed reports — optional £2.99 PDF reports with full Companies House data and AI analysis.
No brand has ever paid to appear on Legitness or to influence its score. If a company contacts us requesting score changes, we publish the approach publicly.

📬 Contact Us

For press enquiries, corrections, or to report a brand we haven't covered:

[email protected]

We typically respond within 2 working days.

If you've been scammed, report it to:

✓Action Fraud — the UK's national fraud and cybercrime reporting centre
✓Citizens Advice — free legal guidance on consumer rights
✓Your bank — for chargebacks on card payments