About Legitness

The UK's independent brand trust checker — helping consumers spend safely online since 2025.

🎯 Our Mission

Online shopping in the UK has never been more confusing. Thousands of websites — from established UK retailers to Chinese dropshippers — compete for your money, and it's not always obvious which ones can be trusted.

Legitness exists to give UK consumers a quick, clear answer to the question they're already Googling: "Is [brand] legit?"

We check companies against seven trust criteria and give each one a score out of 100 with a plain-English verdict. No jargon, no waffling — just the information you need to make a safe decision.

🇬🇧 Why UK-Specific?

Most scam-checking tools are built for US consumers. They miss important UK-specific factors:

  • ✓UK consumer rights (Consumer Rights Act 2015, Consumer Contracts Regulations 2013) differ significantly from US law
  • ✓Companies House registration is a uniquely UK trust signal
  • ✓Post-Brexit customs implications for Chinese and EU retailers are UK-specific
  • ✓FCA regulation of BNPL and fintech products only applies in the UK context
  • ✓UK-specific brands (catalogue retailers, UK-founded fintechs) need UK-focused analysis

📊 Our Methodology

Every brand on Legitness is assessed against seven criteria. Read the full methodology on our How We Check page.

Scores are our editorial assessment based on publicly available information. They represent our best judgement at the time of publication and are reviewed when significant new information becomes available. They are not legal or financial advice.

💰 How We're Funded

Legitness is free to use. We fund our work through:

  • 1.Display advertising — standard ad placements (we target Mediavine as our ad network partner). These do not influence our scores.
  • 2.Affiliate links — we include links to NordVPN in our "protect yourself online" recommendations. We earn a small commission if you sign up. This does not affect brand scores.
  • 3.Detailed reports — our £2.99 PDF reports are generated automatically using live Companies House data and AI analysis. These are offered as an optional add-on and do not affect scores.
ℹ️ No brand has ever paid to appear on Legitness or to influence its score. If a company contacts us requesting score changes, we publish the approach publicly.

📬 Contact Us

We're a small UK-based team. For press enquiries, corrections, or to report a brand we haven't covered yet:

[email protected]

We typically respond within 2 working days.

If you've been scammed by a brand, please also report it to:

  • ✓Action Fraud — the UK's national fraud and cybercrime reporting centre
  • ✓Citizens Advice — free legal guidance on consumer rights
  • ✓Your bank — for chargebacks on card payments