Trust Score Breakdown
What We Found
- Domain registered 15+ years ago (2006) — long-established UK retailer
- SSL certificate valid — secure connection confirmed
- UK company registration — Boohoo Group plc, listed on AIM (LON: BOO)
- Contact details readily available — UK customer service team
- Returns policy documented and accessible
- Trustpilot presence — 3.5/5 with large review volume
- Strong social media presence
- 2020 Sunday Times investigation found exploitative conditions in Leicester supplier factories
- Product quality inconsistent — varies significantly by item
- Returns process reported as frustrating by many customers
- Share price down significantly from peak — company financials deteriorated in recent years
Company Information
| Trading Name | Boohoo |
| Website | boohoo.com ↗ |
| Country | United Kingdom |
| Founded | 2006 |
| Parent Company | Boohoo Group plc (LON: BOO) |
| Trading Status | Active |
Full Analysis
Boohoo Group plc is a Manchester-headquartered fast fashion company founded in 2006, listed on the AIM market of the London Stock Exchange (ticker: BOO). As a UK-listed public company, it is subject to UK corporate governance requirements, Financial Reporting Council oversight, and the full scope of UK consumer protection law. In that important sense, it is significantly more accountable than its Chinese-owned competitors. Orders generally arrive, the website functions correctly, and returns are accepted in line with UK consumer rights.
The reputational shadow that Boohoo has struggled to escape since 2020 relates to its supply chain. An investigation by The Sunday Times in July 2020 found that workers in Boohoo's Leicester supplier factories were being paid as little as £3.50 per hour — well below the then National Living Wage — and working in unsafe conditions during the COVID-19 pandemic. The company commissioned the Levitt Review, promised reforms, and appointed an independent monitoring committee. Progress has been made, but consumer trust was significantly damaged. The company's share price, which peaked above 400p in 2020, has declined dramatically since.
For UK shoppers: Boohoo is a legitimate retailer and your consumer rights are protected. Pay by credit card for Section 75 protection. However, product quality is inconsistent and the returns experience is mixed — many customers report difficulty getting refunds processed promptly. If ethical supply chains matter to you, Boohoo's record warrants serious consideration. The company has the Better Cotton Initiative membership and has made pledges around sustainability, but scrutiny of its supply chain practices is ongoing.