⚠ Proceed with caution

Is Da Luna London Limited Legit?

Name: Is Da Luna London Limited Legit? We Checked (2026)
Item: Da Luna London Limited
Rating: 42
Author: Legitness

42/100

Trust Score

Da Luna London Limited is a small UK-registered fashion brand operating via a Shopify storefront with limited verifiable trading history. There is no meaningful Trustpilot presence, no clear returns policy prominence, and the brand lacks the consumer confidence markers expected of an established retailer. UK shoppers should proceed carefully and pay by credit card for Section 75 protection.

What we checked

✓
UK Companies House registration found under Da Luna London Limited
✓
SSL certificate present — site connection is encrypted
✓
As a UK-registered company, subject to Consumer Rights Act 2015 protections
✓
Shopify platform provides basic payment security and standard checkout protections
!
Domain hosted on generic Shopify subdomain (q1qdjh-1p.myshopify.com), no established custom domain confirmed
!
Brand founded circa 2022 — limited trading history, under 3 years old
!
No prominent returns or refund policy easily accessible from storefront
!
No physical store or verifiable customer service phone number identified
!
Social media presence appears minimal or unestablished, limiting brand credibility verification
✗
No verified Trustpilot profile found — zero independent customer reviews

The actual situation

Da Luna London Limited is a small, UK-registered fashion brand operating through a Shopify-based online storefront. The company appears to target women's fashion and is based in London, with Companies House registration confirming it is a legitimate legal entity in the UK. However, being legally registered does not in itself guarantee reliable trading practices or customer satisfaction. The brand has been active for approximately two to three years, which is a relatively short window in which to establish a credible retail reputation.

The most significant concern for prospective customers is the near-total absence of independent customer reviews — there is no active Trustpilot profile and no visible aggregated feedback from verified buyers. The storefront operates on a generic Shopify subdomain rather than a well-established custom domain, which is common for newer or lower-investment brands but does little to inspire confidence. Returns and refund policy visibility is limited, which is a red flag given UK consumers' statutory rights under the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013, both of which entitle online shoppers to at least 14 days to return goods.

UK consumers considering a purchase from Da Luna London Limited should pay by credit card where possible to benefit from Section 75 protection on transactions over £100, or use PayPal for additional dispute resolution options. Before buying, verify the returns policy in writing and screenshot any product descriptions or delivery promises. Until this brand builds a verifiable public review history, treat it as an unproven retailer and limit initial spend accordingly.