Rosegal has one of the worst consumer reputations of any fashion retailer targeting UK buyers. A Trustpilot rating of approximately 1.9/5, widespread reports of non-delivery and completely misrepresented products, and a returns process that is economically impossible for UK consumers all combine to make this a site to avoid entirely.
Rosegal is a Chinese plus-size and general fashion retailer that has been operating since 2013. It is owned by Globalegrow E-Commerce Co. Ltd, a Shenzhen-based company that also operates Zaful and DressLily — all three of which share similarly poor consumer reputations. Rosegal targets UK consumers with heavy discounting and attractive product photography, but the actual shopping experience is deeply problematic. The Trustpilot score sits at approximately 1.9/5, which places it among the lowest-rated fashion retailers we have reviewed.
The most commonly reported issues are: items arriving that look completely different from website photos (including different colours, fabrics, and styles); items not arriving at all; sizing that bears no resemblance to the measurements stated on the website; and customer service that is either non-existent or unable to provide refunds. Some customers have reported receiving items they did not order at all. Non-delivery cases are also reported with meaningful frequency.
The returns policy is technically present on the website but is practically unusable for UK consumers. Any return requires shipping goods back to China, with the shipping cost borne by the customer — typically ranging from £15 to £40 for even small parcels, far exceeding the value of most individual items purchased. If you have already placed an order and received goods that are not as described, contact your bank immediately to initiate a chargeback. Do not attempt to purchase from Rosegal.